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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Previous |  Contents | Next Download the eBook "...There are those who serve the high end and those who serve the budget end of the market. And like most industries, if you don’t choose the high end, the low end will probably choose you." What I mean by " professional" When I talk about professional photographers I mean people who aim to make a living from their photography — pay the bills, buy a home, raise kids, enjoy a good life and save for retirement. We all do it differently, but you get the picture. I think people for whom it’s a side hustle — To View More >>

This entry was posted in Marketing by Ian Baugh | Leave a Comment

We often make the mistake of making our marketing about ourselves — what we're doing, and what we need, rather than the value we're creating for our audience. People who write code love what they do, but their customers don't. They just want an app that works. You love photography but your clients love the memories you make for them. Memories or a picture for the wall. When you're thinking about business or marketing campaigns, focus on your customers. What's in it for them? To View More >>

This entry was posted in Marketing by Alexandria Baugh | Leave a Comment

Today we roll out updates to the button widget in Workspace, allowing you to easily customise any button you wish to add to your site. Simply add the button widget to any page on Workspace, and turn on custom design.  You will able to customise the background colour, the border colour, font size, font colour, the button width and radius (curving the corners of the button).  Add the button widget to your site and enter button details. Add the button widget to your site and enter button details. Turn on custom design Turn on custom design Change the settings to suit To View More >>

This entry was posted in by Alexandria Baugh | Leave a Comment

Premium Boxes, Studio Boxes, Print Boxes — what are the differences?Premium Boxes (for matted prints)     Premium Boxes are available in two sizes, 10x8 and 14x11. They're made with a beautiful split-lid design, fastened with a hidden magnetic catch. They have a narrow white ribbed ribbon to help in lifting out the matted prints. They accept up to 25 mats, or 20 if you request the optional USB flashdrive insert (flashdrive not included). We supply premium Boxes printed and fully assembled, ready for your clients, To View More >>

This entry was posted in by Victoria Hollings | Leave a Comment

Recently we worked with Ebonnie Louise Photography  to set up her website, and we had so much fun we thought we’d share it with you. We worked with her under our Turbostart service, which helps photographers with their Workspace websites.  Ebonnie had worked with Olivia Lord Design to create her brand identity, so she came to us with a strong brand, and brand message, which was great, for two reasons. First, we knew exactly what she was after, which made her the ideal customer. And second, Turbostart is not about design and branding, but the technical To View More >>

This entry was posted in by Alexandria Baugh | Leave a Comment